Mission

EagleEars are Focused…

EagleEar Entertainment’s leadership team of sisters Stephanie Farrar and Jennifer Young strive to provide musical platforms for family friendly entertainment and to showcase popular culture in a relevant, endearing, and cutting-edge way. By utilizing music as its muse, this organization makes every effort to give an eagle ear to mediums of the internet, television, product sales, and artist development.

Message

EagleEars are Listening…

As one of the oldest and most powerful forms of communication, music connects people in a unique and proven way. With the current surge of interest and related product sales in musical based television shows and films (American Idol, Making of the Band, High School Musical, Rock Star, Hannah Montana), it’s obvious there is a demand for PG-rated programming. EagleEars are alert to this modern and profitable trend. Our response to these existing realities is to create and promote relevant musical environments where artists can express themselves while having fun and providing entertainment for the whole family.

Method

EagleEars are Responding…

EagleEar Entertainment showcases popular culture and inspiring musical content in several different forms:

A) Television: EagleEar aspires to create network friendly programming for national and international audiences.

B) Internet: EagleEar’s online site is an open forum for fans and musicians alike, to not only access information about current hot topics, insight into the music industry, and music education, but also exposes the public to new talent, viewer created content (like homemade music videos), and exclusive VIP membership for logged-in users.

This online entity not only emphasizes our messaging to fans on the web, but it also helps our audience determine their musical taste. For example, our viewers will complete an online survey that links them to musicians who most closely reflect their musical preferences.

C) Web Strategy / Advertising: Advertisers around the world are expected to double their spending on the internet during the next three years as more people get their news and entertainment on the web instead of television, radio, newspapers, and magazines. The trend is expected to create an 80 billion dollar online advertising market in 2010 up from an estimated 40 billion last year. With this knowledge, EagleEar dedicates significant energy and capital to this profitable and progressive new market.

D) Record Label: EagleEar is committed to finding, developing, and promoting fresh and unique musical artists from around the world.

E) Gaming: With the inception of Guitar Hero, Halo, Rock Band etc., there is an obvious and profitable connection between the music and gaming industries. By linking these industries, EagleEar will launch a new line of distribution for these two mediums. EagleEar games will be exclusively associated to new and fresh talent featured on EagleEar’s record label.